![]() ![]() The Near Future Laboratory has used design fiction approaches with clients such as Apple, Warner Bros, IKEA, Edelman, Dubai Museum of the Future, Google and Facebook, and aims to bring these techniques to a wider audience through the publication of this book. Renowned for their intricate detail, impactful silhouettes, and uniquely beautiful prints, Panoply prom dresses are high-fashion and here to stay. We like to think we really do have all the answers. We challenge ourselves, our briefs and our clients to discover whats possible. Panoply is the world’s first cloud data platform, which provides end-to-end data management. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices. Panoply is a creative studio founded on questions. Over fifteen years in the making, this book explores the origins of design fiction, and details the practical approach to assessing the consequences of decision making by creating tangible artifacts from possible futures. Design fiction is a method to vividly render tangible future scenarios before taking action, using a process that is broadly collaborative and includes a variety of stakeholders or interests. What we need are alternative frameworks or mindsets for decision making that consider solutions along with their risks and implications, while incorporating a diversity of both disciplinary and human viewpoints. For too long major decision makers have largely treated the future as a matter of business modeling, an engineering problem, some sort of sexy vision exercise, or savvy marketing campaign to foment anticipation around future products. Jay Reynolds, Panoply’s head designer, always creates looks that will be perfect for prom, pageant, or that formal social event. panoply provides a comprehensive collection of proteogenomic data analysis methods including sample quality control (sample quality evaluation using profile plots and tumor purity scores 1. ![]() Today, no future is improbable, which is why the unanticipated white space - the void of unknown unknowns - must be investigated, considered and discussed at all levels of an organization.įrom climate change and economic instability to rising inequality and the fragility of democratic institutions, we face a panoply of uncertainties. Each one takes inspiration from iconic films, their cinematography and the director’s style that convey the genre’s tonality. We find ourselves at a moment in time when an increasingly complex state of the world - and our place within it - makes an orientation towards the future not only relevant, but essential. We worked together with the Verizon creative team to create a series of genre themed interstitial ‘donuts’. ![]()
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